Asda brings back ‘scrumptious’ festive treat and launches new flavours for 2024 – available now

Christmas come early at Asda as the supermarket unveils its new range of luxury mince pies for the 2024 Christmas season, available in stores and online now.

Three exciting new flavours will hit shelves alongside returning fan favourites.

According to the supermarket, 72 per cent of Britons consider mince pies to be an essential component of their Christmas celebrations.

The new range includes innovative flavours and addresses various dietary needs, ensuring there’s a festive treat for everyone.

The new luxury mince pie range introduces three distinctive flavours for 2024. The Exceptional Whisky, Fig and Spiced Honey Mince Pies (£2.50/4-pack) feature all-butter shortcrust pastry with a whisky-infused fig mincemeat filling, topped with an almond Florentine.

For those seeking a non-traditional option, the Exceptional Toffee Apple Spiced Crumble Mince Pies (£2.50/4-pack) offer a unique twist with British toffee and apple filling, crowned with a spiced pecan crumble.

The Exceptional Frangipane & Amaretto Mince Pies (£2.50/4-pack) cater to those who enjoy a boozy treat, combining Amaretto-infused vine fruit and citrus peel mincemeat with all-butter frangipane and flaked almond topping.

Asda’s festive favourites are making a comeback alongside the new flavours. The Exceptional Brown Butter Flavour & Rum mince pies (£2.50/4-pack) return with their Jamaican rum-laced filling.

The classic Exceptional Mince Pie (£2.75/6-pack) offers a traditional taste with brandy, ruby port and cognac-infused mincemeat.

For those seeking value, the Bakery at Asda Mince Pies (£1.50/6-pack) remains a popular choice. These garnered lots of praise from Asda shoppers. One said: “Delicious. Scrumptious. Tasty. 10/10.”

The Exceptional Luxury Mini Mince Pies (£2.75/9-pack) provide a perfect on-the-go festive snack.

All these options are part of Asda’s new Exceptional range, offering affordable indulgence for families this Christmas.

Asda has also catered to shoppers with dietary restrictions. The Free From Iced Mince Pies (£1.10/4-pack) return, offering a gluten-free option packed with sultanas, raisins, and warming spices.

One reviewer praised their authenticity: “Normally someone who is GF sacrifices flavour and texture in many/most products but this pastry is like proper pastry and it’s crispy!!!”

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For vegan customers, the OMV! Mince Pies (£1.50/6-pack) are back on the shelves. These plant-based treats feature crisp shortcrust pastry filled with juicy mincemeat, ensuring that everyone can partake in the festive tradition.

Asda isn’t the only supermarket celebrating Christmas a few months in advance.

Aldi has already launched mince pies in September, with prices from 23p a piece.